Influencer marketing

Type:
boek
Titel:
Influencer marketing
Auteur:
Aguiar, Tatiana Domingues; van Reijmersdal, Eva
Jaar:
2018
Taal:
Nederlands
Uitgever:
Amsterdam : SWOCC, 2018
Paginering:
108 p.
Plaatsnummer:
SQR.369.1 AGUI 18 (Luipaardstraat Kortrijk)
ISBN:
9789076802763
Onderwerp:
marketing
Samenvatting:
Social influencers have become extremely popular. Influencer's success is illustrated by overwhelming numbers of followers, likes, tweets and retweets. As a result, more and more brands are interested in influencer marketing. However, it is often hard to decide whether influencer marketing is a valuable tool and whether it benefits your objectives. This publication provices insights into the key characteristics of influencer marketing and helps you decide wheter influencer marketing fits you business strategy.
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http://bib.howest.be/catalog/hws01:002404297