A fine line : how design strategies are shaping the future of business.

Type:
boek
Titel:
A fine line : how design strategies are shaping the future of business.
Auteur:
Esslinger, Hartmut
Jaar:
2009
Taal:
Engels
Uitgever:
San Francisco : Jossey-Bass, 2009
Paginering:
XIV, 183 p. : ill.
Plaatsnummer:
GKG.LWB.658.51 ESSL 09 (Graaf Karel de Goedelaan Kortrijk)
ISBN:
9780470451021
Samenvatting:
Foreword. The Author. Introduction. Chapter 1: Design-Driven Strategy: Staking a Claim in the Creative Economy. Chapter 2: True Lies: The Role of Leadership in Innovation. Chapter 3: Designing to Win: The Creative Business Strategy. Chapter 4: Minds Beat Money: The Innovation Process, Step by Step. Chapter 5: A Business Design Revolution: The Greening of Planet, Inc. Chapter 6: Design-Driven Strategies for Better Business-And a Better World. Chapter 7: The Factories. Epilogue. Resources.
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