Advertising as multilingual communication.

Type:
boek
Titel:
Advertising as multilingual communication.
Auteur:
Kelly-Holmes, Helen
Jaar:
2005
Taal:
Nederlands
Uitgever:
Houndsmills, Basingstoke : Palgrave, 2005
Paginering:
XIV, 206 p.
Plaatsnummer:
SQR.369.4 KELL 05 (Luipaardstraat Kortrijk)
ISBN:
1403917256
Onderwerp:
Adverteren Massacommunicatie
Reclame
Samenvatting:
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
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http://bib.howest.be/catalog/hws01:001926637