1/1 Architecture and design : new synergies.

Type:
boek
Titel:
1/1 Architecture and design : new synergies.
Jaar:
2001
Taal:
Meerdere talen
Uitgever:
Basel : Birkhäuser, 2001
Paginering:
[s.p.] : ill.
Nota:
With an essay by Robert Wilson
Plaatsnummer:
GKG.LWB.72.04 INGE 01 (Graaf Karel de Goedelaan Kortrijk)
ISBN:
3764364661
Onderwerp:
Architectonische vormgeving
Architectuur
Samenvatting:
Samenvatting:Interaction with other disciplines opens up exciting new possibilitiesfor company presentations at exhibitions.The architecture and design of trade fairs and exhibitions is undergoinga radical transformation: just as in TV advertising, the functional oraesthetic qualities of the products are being pushed into the backgroundand instead emphasis is placed on creating an ideal but illusive worldwhere man and his wishes are at the forefront.This new integrated approach to company presentation was realised by thefirm Audi at the motor car fairs 1999/2000. Architect ChristophIngenhoven and communications designer Michael Keller joined forces tohelp create a specific world which would promote the company and itsproducts through the interaction of visual, acoustic, symbolic andmaterial elements.In the form of dual reports from the perspectives of the architect andthe communications designer, this book provides insight into this newconcept of company presentation at trade shows. It offers athought-provoking contribution to the debate about integrated,interdisciplinary approaches apparent in all areas of the world about us.Short essays by renowned personalities from the fields of art,architecture and culture conclude the volume.
Permalink:
http://bib.howest.be/catalog/hws01:001921889